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This book is a comprehensive review of the genera of Meliaceae, a
flowering plant family of mostly trees and shrubs, found in
tropical East Africa. It presents information on their character,
occurrence, habitat, phenotypic variations and distribution of each
of the species under these genera.
Continuing the definitive space opera anthology series. Today's
most popular writers produce new stories set in their most famous
universes, alongside essential and seminal short fiction from past
masters. The definitive collection of explorers and soldiers,
charting the dark frontiers of our expanding universe. Amongst the
infinite stars we find epic sagas of wars, tales of innermost
humanity, and the most powerful of desires - our need to create a
better world. The second volume of seminal short science fiction,
featuring twenty-six new stories from series such as Wayfarers,
Confederation, The Lost Fleet, Waypoint Kangaroo, Ender, Dream
Park, the Polity and more. Alongside work from tomorrow's legends,
revisit works by masters who helped define the genre: Arthur C.
Clarke, Jack Campbell, Becky Chambers, Robert Heinlein, George R.R.
Martin, Susan R. Matthews, Orson Scott Card, James Blish, E.E.
"Doc" Smith, Tanya Huff, Curtis C. Chen, Seanan McGuire, Sharon Lee
and Steve Miller, Larry Niven and Steven Barnes, Gardner Dozois,
David Farland, Mike Shepherd, C.L. Moore, Neal Asher, Weston Ochse,
Brenda Cooper, Alan Dean Foster, Kristine Kathryn Rusch, Kevin J.
Anderson, David Weber and C.J. Cherryh. Infinite Stars: Dark
Frontiers brings you the essential work from past, present, and
future bestsellers as well as Grand Masters of science fiction.
This book is a comprehensive review of the genera of Meliaceae, a
flowering plant family of mostly trees and shrubs, found in
tropical East Africa. It presents information on their character,
occurrence, habitat, phenotypic variations and distribution of each
of the species under these genera.
Direct Marketing in Practice is a practical manual for all managers
and marketers getting to grips with the powerful techniques
available to skilled direct marketers. The book shows how to: *
Plan a direct marketing campaign * Integrate new technology with
conventional direct marketing practice * Maximise the impact,
efficiency and return on investment of your activites * Evaluate
the success of a campaign - and improve on it next time! Accessible
and illuminating, each chapter in the book includes review
questions and exercises to help you practice what you have learnt.
In addition, the authors have used their considerable experience in
the field to assemble many examples of best practice worldwide.
These place the theory in a practical, real-world context, and
demonstrate what a dramatic effect direct marketing can have on
sales and profitability. Those contemplating or starting a career
in direct marketing will find Direct Marketing in Practice an
invaluable guide to contemporary practice. It is essential reading
for all undergraduate students of marketing and business, as well
of those undertaking professional examinations in this area.
Direct Marketing in Practice is a practical manual for all managers
and marketers getting to grips with the powerful techniques
available to skilled direct marketers. The book shows how to: *
Plan a direct marketing campaign * Integrate new technology with
conventional direct marketing practice * Maximise the impact,
efficiency and return on investment of your activites * Evaluate
the success of a campaign - and improve on it next time! Accessible
and illuminating, each chapter in the book includes review
questions and exercises to help you practice what you have learnt.
In addition, the authors have used their considerable experience in
the field to assemble many examples of best practice worldwide.
These place the theory in a practical, real-world context, and
demonstrate what a dramatic effect direct marketing can have on
sales and profitability. Those contemplating or starting a career
in direct marketing will find Direct Marketing in Practice an
invaluable guide to contemporary practice. It is essential reading
for all undergraduate students of marketing and business, as well
of those undertaking professional examinations in this area.
Internati. onal meetings dev. oted exclusively t. o phytochr. ome
are relatively infrequent. The Advanced Research W. orksh. op . on
Phyt. ochr. ome Properties and Bi. ol. ogical Acti. on held in July
1990 at Bish. op Otter C. ollege in Chichester, an . old English
cathedral t. own situated between the s. outh d. owns and the sea,
provided a rare . opportunity fur th. ose w. orking directly . on
the mechanism . of phyt. ochr. ome acti. on t. o get t. ogether fur
a focused and intensive peri. od . of discussi. on . on the
subject. The number . of delegates was limited t. o fifty but c.
ontained representatives from alm. ost all the maj. or lab. orat.
ories engaged in this area . of science. In a five day meeting
there were twenty invited lectures, f. our round tables and three
p. oster sessi. ons which all. owed all delegates t. o present and
discuss their w. ork. The purp. ose . of the meeting was t. o
review, in depth, the current -state . of kn. owledge c. oncerning
the properties . of the plant ph. otorecept. or, phyt. ochr. ome,
in relati. on t. o its mechanism . of bi. ol. ogical acti. on. The
central themes . of the meeting were the applicati. on . of m.
olecular bi. ol. ogy t. o pruvide maj. or new insights int. o the
phyt. ochrume system and the integratiun uf m. olecular, genetic
and bi. ochemica1 infurmati. on t.
AS Level and A Level Applied ICT comprehensively covers the
requirements of the Cambridge syllabus for AS Level and A Level
Applied Information and Communication Technology, and is endorsed
by Cambridge. Written in a clear, accessible style by experienced
teachers with senior examining roles, the book and free
accompanying CD-ROM prepare students for the examination and help
them to develop, and learn to apply, a wide range of ICT skills.
The book explores the structure and use of ICT systems, including a
variety of computer networks, within a broad range of
organisations. It fully investigates the systems life cycle, the
way in which ICT is applied in the workplace and the impact of ICT
on society in general. The CD-ROM, referenced throughout the book,
contains raw source-data files and sample model answers for the
activities in the practical chapters.
Featuring interviews with topflight scholars discussing their work
and that of their colleagues, this retrospective of the first
hundred years of Columbia Business School recounts the role of the
preeminent institution in transforming education, industry, and
global society. From its early years as the birthplace of value
investing to its seminal influence on Warren Buffett and Benjamin
Graham, the school has been a profound incubator of ideas and
talent, determining the direction of American business. In ten
chapters, each representing a single subject of the school's
research, senior faculty members recount the collaborative efforts
and innovative approaches that led to revolutionary business
methods in fields like finance, economics, and accounting. They
describe the pioneering work that helped create new quantitative
and stochastic tools to enhance corporate decision making, and they
revisit the groundbreaking twentieth-century marketing and
management paradigms that continue to affect the fundamentals of
global business. The volume profiles several prominent centers and
programs that have helped the school adapt to recent advancements
in international business, entrepreneurship, and social enterprise.
Columbia Business School has long offered its diverse students
access to the best leaders and thinkers in the industry. This book
not only reflects on these relationships but also imagines what
might be accomplished in the next hundred years.
Genetics has transformed plant pathology on two occasions: first
when Mendelian genetics enabled the discovery that disease
resistance was a heritable trait in plants, and secondly when Flor
proposed the "gene-for-gene" hypothesis to explain his observations
of plant-parasite interactions, based on his work on flax rust in
North Dakota starting in the 1930s. Our knowledge of the genetics
of disease resistance and host-pathogen coevolution is now entering
a new phase as a result of the cloning of the first resistance
genes. This book provides a broad review of recent developments in
this important and expanding subject. Both agricultural and natural
host-pathogen situations are addressed. While most of the book
focuses on plant pathology, in the usual sense of the term
embracing fungal, bacterial and viral pathogens, there is also
consideration of parasitic plants and a chapter demonstrating
lessons to be learnt from the mammalian immune system. Three
overall themes are addressed: genetic analyses and utilization of
resistance; population genetics; and cell biology and molecular
genetics. Chapters are based on papers presented at the British
Society for Plant Pathology Presidential meeting held in December
1995, but all have been revised and updated to mid-1996. Written by
leading authorities from North America, Europe and Australia, the
book represents an essential update for workers in plant genetics,
breeding, biotechnology and pathology.
Encyclopedia of Applied Plant Sciences, Second Edition, Three
Volume Set presents both foundational and applied information on
plants used by humans as sources of food, raw materials, and
amenity purposes. It highlights how the underlying science and
information links through to applications in practical situations.
Since the last edition was published, the role of applied science
in agricultural production has been brought into greater focus as
fluctuations in global food production feed through into prices and
availability to consumers. At the same time, technological advances
are changing the way plant science is done. This Second Edition has
been expanded to include specific chapters on the leading crops and
crop-types, as well as updated chapters on plant development,
photosynthesis, metabolism, nutrition, reproduction, seed biology,
plant pests and diseases, weed biology, and responses to
environmental stresses. The updated chapters reflect progress,
particularly in genome sequencing and molecular genetics and
biotechnology, including genetic modification, that have taken
place since the first edition was published. In addition, the book
places these developments in the wider context of biodiversity,
food security, intellectual property, and ethical considerations.
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